AARON PEDEN / FREE WORKSHEET

Validate an Offer Before You Spend on Marketing

Leave with a one-page offer, a short interview plan, and a decision rule for a small paid test.

Name or project: ____________________ Date: ______________

1. Customer and decision-maker

2. Last observed problem and current workaround

3. Evidence collected (behavior, not compliments)

4. Deliverable, exclusions, timing and price

5. Commitment requested and honest terms

6. Maximum test spend and end date

7. Proceed / revise / stop rule

8. What happened and what changed

Next action: Write one offer sentence today. Ask three potential buyers about the last time they experienced the problem before showing them your solution.

General education. Hypothetical examples are not forecasts. Print this page or use your browser’s Save as PDF option.