Field notes / Aaron Peden
The businesses behind the lessons.
Different chapters of my journey, with context you can connect to your own business.

These breakdowns separate Aaron’s account, public evidence and general educational takeaways. Company outcomes reflect the work of teams and partners.
Wave Marketing
From door-to-door sales to digital acquisition—and the risks of depending on a partner’s channel rules.
Rocktomic
A supplement-brand platform, a founder and CMO role, and two distinct 2023 Inc. recognitions.
YourPeptideBrand
One of the two 8-figure companies Aaron grew and scaled through digital marketing and scalable systems, according to his account.
WellStaq
WellStaq is my new startup: a bloodwork-first, white-label telehealth platform in development. Explore the early-access opportunity and see what we’re building.
Built through real businesses
Founder & CMORead the story ↗
Co-founderRead the story ↗WellStaqBUILD WHAT’S NEXT.My new startup · Early accessExplore WellStaq ↗Companies from my founder journey. Roles and context are explained in each story.
Rocktomic scaled to over 15,000 clients and $50M+ in revenue, according to Aaron’s account of the company’s growth.