Field notes / Aaron Peden
Learn the skills. Build your next chapter.
Free technical marketing lessons: clear steps, practical examples and checks that help you put the work into practice.
You don’t have to know the terminology before you begin. Pick the problem you want to solve, follow the steps and use the checklist to check your work. These are the instructions I wish I’d had when I was learning.
New here? Start with one clear offer, then test your website and verify your tracking. Use the categories below when you’re ready for a specific skill.
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Set Up Conversion Tracking You Can Trust
Define events, wire confirmed-success triggers, test failures and reconcile analytics with real leads.
Read the playbookTechnical SEO: From Crawlable URL to Useful Page
Check HTTP status, robots directives, canonicals, search intent and internal discovery.
Read the playbookBuild a Google Search Ads Test With a Cost Ceiling
Work backward from contribution, isolate intent and define the stop rule before buying traffic.
Read the playbookBuild and QA a Landing Page That Converts
Match the offer to the traffic, verify the form and measure qualified outcomes.
Read the playbookValidate an Offer Before You Spend on Marketing
Turn a promising idea into a small, testable offer—and learn what customers will actually commit to.
Read the playbookBuild a Practical Plan for Your First Customers
Choose one reachable audience, one primary channel, and a weekly routine you can learn from.
Read the playbookUnderstand What You Can Afford to Pay for a Customer
Separate revenue from profit, set a conservative acquisition target, and test the numbers before scaling.
Read the playbookBuild a Landing Page Around One Clear Offer
Help the right visitor understand the offer, trust the evidence, and take one useful next step.
Read the playbookEvaluate an Affiliate Business Before Depending on It
Look beyond the headline commission to channel rules, reversals, dependency and the economics you control.
Read the playbookNo playbooks match. Try another topic or clear your search.