The business toolkit / Aaron Peden
My Business Tools
Skills first. Software when it helps. Find the tools to put your learning into practice.
You can begin with what you already have. Work through the free lesson first. If you reach a point where software would help, use this page to understand the options before spending.
Affiliate disclosure: I may earn a commission if you purchase through these links. Listings do not imply every tool is used by me or caused my companies’ results. Read the disclosure ›
Website & email
Choose one website platform. Add email or CRM features only when your workflow needs them.
GoHighLevel
Connect leads, pipelines and follow-up.
A CRM-centered workflow for teams handling enquiries across landing pages, appointments and follow-up.
Plan integrations and messaging costs before moving an existing CRM.
Sender
Follow up with your audience.
Email campaigns and automations for permission-based communication.
Check contact limits, sending volume and migration needs.
Systeme.io
Put a simple funnel together.
An integrated option for funnels, email and digital-product delivery.
Compare its workflow with what you already have before rebuilding.
DropFunnels
Build pages around an offer.
A website and funnel platform to consider when the page and conversion journey are your next project.
Choose one funnel platform; overlapping subscriptions add cost.
SEO tools
SE Ranking and Search Atlas overlap as SEO suites. Firecrawl serves a different, technical web-data job.
SE Ranking
Turn SEO research into a plan.
Keyword research, rank tracking and site auditing in one SEO platform.
Search Console is a useful free starting point; choose paid tools for a defined need.
Firecrawl
Turn web pages into usable data.
Extract structured content or readable page data for research and technical workflows.
Best for a defined workflow; account for credits and review extracted data.
Search Atlas
Organize a broader SEO workflow.
SEO research, auditing and content workflows for a growing search program.
Compare plan scope and automation controls before committing.
Content & video
Separate topic research, written content and media production. Buy for the format you actually publish.
vidIQ
Research your next video.
YouTube topic research and optimization tools for a deliberate publishing workflow.
Use alongside YouTube Studio; tool suggestions still need editorial judgment.
SEOwriting.ai
Move from outline to reviewed draft.
AI-assisted content drafting and publishing workflows.
Review facts, originality and usefulness before anything goes live.
Synthesys
Produce voice and video assets.
AI voice and video tools for content-production tasks.
Check licensing, consent and output quality for your intended use.
Customer communication
These solve different jobs: business calls, website forms, campaign links and B2B prospecting.
Calilio
Give business calls a home.
A cloud business-phone option for teams handling customer conversations.
Check number availability, usage charges and messaging requirements.
Collect.chat
Guide visitors through an enquiry.
Conversational forms and chat-style lead capture for your website.
Keep a standard accessible contact path and test the full submission flow.
Replug
Keep campaign links organized.
Branded links and link-management features for marketing campaigns.
Use a consistent UTM naming system before adding more tracking tools.
Snov.io
Organize a B2B prospecting workflow.
Business contact research, verification and outreach tooling.
Respect consent and outreach rules; verify data before using it.