LEARN / APPLY / MEASURE
Ecommerce & Customer Value
Understand margins, acquisition costs and the buying experience.
Your starting point
Build the foundations with these available resources.
Analytics & Tracking
Understand What You Can Afford to Pay for a Customer
Separate revenue from profit, set a conservative acquisition target, and test the numbers before scaling.
Technical guide · Read and apply →Conversion & Landing Pages
Build and QA a Landing Page That Converts
Match the offer to the traffic, verify the form and measure qualified outcomes.
Technical guide · Read and apply →More in this topic
Ecommerce & Customer Value
Calculate First-Order Contribution Before You Scale an Ecommerce Offer
Separate net revenue, variable fulfillment costs and acquisition cost, then verify the checkout and refund path.
Step-by-step tutorial · Read and apply →