Aaron Peden

THE MARKETING BLUEPRINT / FREE LESSONS

Learn marketing.
Build it in order.

Sixteen detailed lessons. One connected path from a clear offer to customers who stay. These are the skills I wish I’d learned before spending years testing.

Start here: Lesson 01 →

Free to read. No email gate. Each lesson gives you something to build, test and keep.

YOUR BUILD ORDER
01–04

Build the foundationOffer → AI → website → measurement

05–07

Turn interest into actionLead magnet → video → follow-up

08–14

Earn attention and trustContent → outreach → proof → ads

15–16

Deliver value. Keep customers.Onboarding → retention

01

Read the lesson.

Follow the six implementation steps and inspect the worked example.

02

Build the output.

Use the worksheet, run the tests and download your brief and checklist.

03

Verify. Then continue.

Bring the completed artifact into the next lesson. Do the work before adding complexity.

Your path. Your pace.

No progress is stored unless you choose to remember it on this browser.

Self-reported completion is a learning record, not proof of business performance. Existing business? Follow the order to check the foundations; document why any step is not applicable.

PHASE 01

Build a foundation you can trust.

Start with the offer. Then build the workspace, page and measurement that support it.

  1. LESSON 01

    Create an Offer People Understand, Want and Can Profitably Buy

    A priced, deliverable offer with a documented customer, margin model and demand test.

    9 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  2. LESSON 02

    Set Up AI as a Reliable Marketing Teammate

    A company-specific AI workspace and one verified repeatable workflow with clear permissions.

    9 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  3. LESSON 03

    Build a Website and Sales Funnel That Makes the Next Step Obvious

    One focused page with a tested visitor-to-enquiry or purchase journey.

    8 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  4. LESSON 04

    Track Where Customers Come From Without Counting Button Clicks as Sales

    An event specification and reconciled acquisition report tied to accepted outcomes.

    8 min read · 6 build steps · Worksheet + checklist
    Open lesson →

PHASE 02

Turn interest into a useful next step.

Create something worth receiving, explain the offer and follow up responsibly.

  1. LESSON 05

    Build a Lead Magnet That Solves a Real Problem and Earns the Next Conversation

    A useful downloadable asset, tested delivery path and permission-aware follow-up.

    9 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  2. LESSON 06

    Create an AI-Assisted Sales Video That Demonstrates the Offer Honestly

    A captioned, accurate explainer with a tested player, specific CTA and evidence-backed script.

    8 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  3. LESSON 07

    Build Email and Text Follow-Up That Helps People Take the Next Step

    A tested lifecycle sequence with permission records, suppression and stage-aware stop rules.

    9 min read · 6 build steps · Worksheet + checklist
    Open lesson →

PHASE 03

Earn attention. Build trust. Then amplify.

Build the acquisition and evidence systems before putting more money behind them.

  1. LESSON 08

    Build an SEO Content System That Publishes Useful Work, Not Automated Noise

    A source-backed editorial pipeline with quality checks, technical SEO and a refresh process.

    9 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  2. LESSON 09

    Build a Targeted Cold Email Process With Relevant Messages and Clear Stop Rules

    A small researched prospect cohort, honest message and tested reply/suppression workflow.

    8 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  3. LESSON 10

    Turn One Useful Demonstration Into a YouTube and Social Publishing System

    A repeatable video-to-post workflow with original demonstrations, source links and a useful next action.

    8 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  4. LESSON 11

    Use AI for Prospect Research Without Inventing Personalization

    A source-backed prospect brief with confidence labels and human approval before contact.

    8 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  5. LESSON 12

    Build Affiliate Recommendations That Deserve the Reader’s Trust

    A disclosed recommendation system with issued links, reader-fit criteria and link QA.

    8 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  6. LESSON 13

    Turn Real Customer Evidence Into Social Proof That Supports the Sale

    A permissioned evidence library and claim-to-proof placement plan.

    8 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  7. LESSON 14

    Launch Google and Meta Ads as a Controlled Business Test

    A bounded campaign brief with verified conversion tracking, unit economics and explicit review rules.

    9 min read · 6 build steps · Worksheet + checklist
    Open lesson →

PHASE 04

Deliver the promise. Keep improving.

Get customers to first value, then measure whether that value continues.

  1. LESSON 15

    Build Customer Onboarding Around the First Useful Outcome

    A tested purchase-to-activation handoff with ownership, milestones and exception handling.

    9 min read · 6 build steps · Worksheet + checklist
    Open lesson →

  2. LESSON 16

    Measure Customer Retention and Build a Feedback Loop That Improves the Business

    A cohort-based retention report and practical action plan tied to ongoing customer value.

    8 min read · 6 build steps · Worksheet + checklist
    Open lesson →

REFERENCE LIBRARY / USE AS NEEDED

Need a specific technical guide?

The numbered lessons above are the main path. These supporting guides go deeper into individual skills. New here? Start with Lesson 01.

9 guides • Free to read. No email required.

Scroll to Top